Goloso Ice Cream

Visual identity, branding, packaging, logo, web design

Complete project which includes the visual concept and communications plan. Design for various applications: packaging, outdoor ads, textil and digital.

Goloso ice cream parlour that sells homemade ice creams in Cádiz. It is a young and fun brand full of colour. The logo is composed of a typographic combination that includes a “logo symbol”, evoking an actual ice cream. The colour palette comes from a triadic colour scheme, responsible for the great visual harmony, that, together with the choice of pastel colours, reminds of the soft texture of an ice cream and even some flavours like strawberry and vainilla.

The logo and the corporate colours reflect the fresh spirit of the business.